AI-Accelerated Commerce for a Wellness Brand

Avive Pedras e Cristais | E-commerce Experience & Digital Brand Highlights: Designed a digital commerce experience for Avive Pedras e Cristais, connecting the brand's visual identity, product presentation, and online shopping experience. Used Figma AI to generate and compare multiple interface directions before refining the final high-fidelity design. Explored multiple layout, hierarchy, navigation, and product presentation approaches while maintaining consistency with the brand. Translated the physical and symbolic characteristics of crystals and wellness products into a more engaging digital experience. Combined UX/UI principles and visual design craft with AI-accelerated exploration to reach a scalable e-commerce direction faster. Problem → Solution: The brand needed a stronger digital experience capable of translating its physical retail presence and visual identity into an online environment. Explored different approaches for product discovery, navigation, content hierarchy, and product presentation. Used Figma AI to rapidly generate interface variations, then manually refined navigation, hierarchy, and product presentation based on brand fit and usability. Structured visual patterns and reusable interface elements to create greater consistency across the experience. Focused on balancing visual appeal with usability, helping users navigate products and understand the information presented throughout the experience. Process: Analysis of the existing brand and digital experience Research and benchmarking of e-commerce experiences Generated multiple layout directions with Figma AI Manual refinement of navigation, hierarchy, and product presentation Information architecture and content hierarchy Product discovery and navigation design Responsive UX/UI design High-fidelity interface refinement Visual consistency and component exploration Iterative design evaluation and refinement Key Features: E-commerce product experience Product discovery and navigation Product-focused content hierarchy Responsive digital experience Brand-aligned visual system Reusable interface patterns AI-assisted visual exploration High-fidelity UI design Digital product presentation Wellness and crystal product storytelling Results & Learnings: Demonstrated how Figma AI can accelerate visual exploration without replacing core UX/UI decision-making — generation handled volume, human judgment handled fit. Created a stronger connection between the brand's physical identity and its digital commerce experience. Cut the time spent on early-stage layout exploration by generating multiple directions upfront instead of building each one manually. Reinforced the importance of visual hierarchy and product storytelling in experience-driven e-commerce. Established a repeatable workflow: AI-generated exploration first, human-led refinement and UX decisions second. My Role: Product and UX/UI Design E-commerce Experience Design Information Architecture User Flows Visual Design Responsive Design AI-Assisted Design High-Fidelity UI Design Design Exploration Brand Integration Skills: Product Design, E-commerce UX/UI, Information Architecture, User Flows, Visual Design, Responsive Design, AI-Assisted Design, High-Fidelity UI, Product Presentation, Visual Systems, Prototyping, Brand Experience Deliverables: UI/UX Design, Product Design, Visual Design, AI-Assisted Design, E-commerce Design, Responsive Design, Prototyping, User Flows, Visual System